Mission Statement:
Roland Entertainment endeavors to be more than just another indie label and artist management company. Our mission is to provide guidance, leadership, a vision, and offering a hands on approach and technology to market, promote and manage our artists. Most important Roland Entertainment,LLC is familia.
About Us:
Roland Entertainment,LLC is base out of Galena Park / Houston, TX and is a music entertainment company that provides a wide spectrum of services: indie record label, artist management, music publishing, marketing/promotions, school concert producer and bookings. In 1996, Rolando "Jovan" Cuellar, founder/CEO of Roland Entertainment, began his professional music career as a recording artist with Houston's first Latin pop/ freestyle/r&b group "PHAZE 3", which the group parted ways in the Fall of 2003. As managing partner for "Phaze 3" he created a buzz for this innovative group among a couple of music executives. He was able to present his work as a songwriter and as a performer. During the release of Phaze 3's debut album, Rolando was also A&R and songwriter for Cruces Records and involved with the release of the label's first artist, Maria Cantu. To Rolando's credit he received the opportunity to complete his music business internship with Beyonce's/Destiny's Child) management/label. In the spring of 2004, Rolando officially launched Roland Entertainment with emphasizes of developing and managing the careers of positive/clean hip-hop/rap artists. He believes that Latin acts from Houston in the pop/r&b/hip-hop/rap/reggaeton genres can receive national and even worldwide recognition in the mainstream markets. Those are big shoes to fill but will accomplish through dedication, determination, perseverance and his faith in God. His first artist, teen hip-hop/rap artist "Baby Jay", has received national attention for his positive/clean hip-hop/rap music. Rolando saw a need for new direction in the hip-hop/rap music industry and took on the intiative and risk of developing and managing Baby Jay. A risk he was willingly to take because he strongly believed in his vision and the huge positive influence Baby Jay could create throughout the country, especially to our youth. Like Baby Jay say's on his song "Hate is Over(Today)" ft. David Enriquez - (It's a new movement in motion) and there's no slowing down and stopping them now! On May 4, 2007, Rolando produced the first of a kind "Perfect Attendance Concert" in the state of Texas and the follow up concert on May 16, 2008 received news media coverage. Rolando is currently working on expanding his efforts and he prays and ask God to grant him the wisdom, strength, and knowledge to continue to make a positive impact in the music industry. He strongly believes in the city for which he was born and raised in, and believes it can compete along side of Los Angeles and Miami as the capital of Latin American Music.
